Top Tips to Get an A* in IGCSE Business Studies

Success in IGCSE Business Studies depends on more than just reading the textbook. To reach an A*, you need a smart mix of exam technique, solid subject knowledge, and consistent practice. This article combines proven strategies, practical advice, and clear explanations to help you build confidence and achieve top marks. Whether you’re using business studies IGCSE notes, completing IGCSE business studies past papers, or working with a tutor, these tips will guide you towards success.
Introduction
The IGCSE Business Studies course gives you a broad view of how businesses operate, from marketing and finance to operations and people management. However, excelling in the subject requires more than just memorising theories. You need to apply knowledge, analyse data, and evaluate business situations clearly.
In this article, you’ll learn what sets A* students apart, the strategies that boost your marks, how to use past papers effectively, and which IGCSE Business Studies syllabus topics deserve the most attention. Along the way, we’ll also cover common mistakes and show you how to avoid them.
What You Need to Know About the Exam
The exam is split into two papers, both equally weighted. Each lasts one and a half hours and is worth 80 marks.
- Paper 1: Short-answer and data-response questions.
- Paper 2: A case study with structured questions based on real-world scenarios.
You’ll need to answer all questions in both papers. The exam tests four skills: knowledge, application, analysis, and evaluation. To succeed, you need more than facts. You must explain, interpret, and make justified recommendations.
For a detailed breakdown of the assessment and grading, see The Ultimate IGCSE Business Studies Study Guide.
What Sets A* Students Apart?
Students who achieve A* grades often show certain habits and approaches that set them apart. They:
- Apply business concepts to real-world examples, rather than relying solely on theory, to demonstrate the ability to connect ideas to practical situations and case studies.
- Use precise business terminology consistently in their answers, which demonstrates a professional grasp of the subject.
- Understand what examiners want from command words like “analyse” or “evaluate”, and adjust the depth and structure of their responses accordingly.
- Balance knowledge with well-structured evaluation, weighing up different arguments before making clear and justified conclusions.
- Plan answers under timed conditions so they manage their time well and avoid leaving questions unfinished.
These habits make A* students’ work stand out and reflect mastery of both the syllabus and exam technique.

Top Strategies to Achieve an A* in IGCSE Business Studies
To reach the very top grades, you’ll need strategies that go beyond learning from notes and focus on helping you perform at your best in the exam.
Practise Past Papers Strategically
IGCSE Business Studies past papers are one of your most valuable resources. They help you:
- Understand question styles and common themes.
- Apply theory to data, case studies, and unfamiliar situations.
- Spot recurring question types and how marks are awarded.
Don’t just complete papers. Review them, check against mark schemes, and rewrite weak answers. Aim for at least 8–10 full past papers before your exam.
Focus on Strong Evaluation (AO4)
Evaluation is often where students lose the most marks, yet it’s also where you can gain the edge needed for an A*. To strengthen AO4 (Evaluation) in your answers, keep these points in mind:
- Weigh up both sides of an argument before giving your conclusion, showing that you’ve considered alternative viewpoints.
- Justify recommendations with clear evidence or examples, rather than making general statements.
- Avoid vague phrases like “it depends” unless you follow up with a solid explanation of what it depends on and why.
A* answers stand out because they provide well-structured, reasoned judgements that make it clear why one option is stronger than another in the specific context of the question.
Learn the Command Words & Use Business Language
Marks depend on how well you respond to command words. For example:
- “Define” means give a precise meaning.
- “Explain” means show how or why something happens.
- “Evaluate” means weigh options and give a justified conclusion.
Using correct business studies IGCSE notes and terminology helps your answers look professional and exam-ready.
Use Real Examples to Add Depth
Examiners value students who connect theory to real-world businesses because it demonstrates a deeper understanding. Wherever possible, bring in examples from companies you’ve seen in the news, studied in lessons, or explored through case studies. For example:
- Motivational strategies can be illustrated with reference to Google’s workplace culture and its investment in employee well-being.
- Marketing strategies can be tied to Apple’s product launches, showing how branding and promotion influence consumer demand.
- Operations decisions can be linked to Amazon, which uses technology and logistics to improve efficiency.
- Financial strategies can be illustrated with start-ups using crowdfunding as a modern source of finance.
Even simple references to well-known retailers or local businesses can help you strengthen your answers and show examiners you can apply theory in a practical way.
Use the Right Resources
Strong results come from reliable resources. These include:
- Official IGCSE business studies syllabus topics.
- Revision guides and flashcards for quick recall.
- Online platforms with interactive quizzes and business studies IGCSE past papers.
- IGCSE business studies tuition if you need structured, personalised help.
By combining these strategies with steady practice, you’ll give yourself the best chance of achieving an A* in IGCSE Business Studies.
Mastering the Content – What to Study and How
Achieving an A* in IGCSE Business Studies depends on understanding which topics are most important and having a clear plan for studying them effectively.
Focus on High-Value Topics
Some syllabus areas are consistently tested and worth extra attention:
- Marketing: The 4Ps, segmentation, product life cycle, and market research.
- Finance: Sources of finance, cash flow, break-even analysis, and ratio analysis.
- Operations: Production methods, quality control, and location decisions.
- People in Business: Motivation, organisational structure, recruitment, and leadership styles.
- External Influences: Government policy, globalisation, and ethics.
By focusing on these, you ensure you’re ready for the most common exam questions.
Create a Personalised Revision Plan
Rather than cramming, spread study time across weeks or months. A good plan should:
- Cover all topics, starting with weaker areas.
- Allocate time for regular past paper practice.
- Leave at least two weeks before the exam for timed mocks.
- Mix study styles: flashcards, diagrams, essays, and group discussions.
When you concentrate on high-value areas and stick to a revision plan that works for you, you’ll build the knowledge and confidence needed to succeed in the exam.

Common Mistakes Students Make (and How to Avoid Them)
Many students lose valuable marks in IGCSE Business Studies because of avoidable mistakes in revision or exam technique.
Rote Learning Without Understanding
Memorising definitions without context leads to weak answers. Always explain how a concept applies to a real business situation.
Ignoring the Business Context
Each question has a context, often in the form of a case study. Answers that ignore this and give general points score lower. Use the case material to support your ideas.
Misinterpreting the Command Words
Writing too much for a “state” question or too little for an “evaluate” question wastes marks. Always match your answer to the marks available.
Running Out of Time in Exams
Spending too long on early questions leaves you rushed at the end. Use mark allocations to manage time. For example, a 6-mark question should take no more than 6 minutes.
By recognising these pitfalls early and adjusting your approach, you can boost accuracy, save time, and give yourself a stronger chance of reaching an A*.
FAQ
How can I start preparing early for IGCSE Business Studies?
Begin by reviewing the IGCSE business studies syllabus and creating summary notes for each topic. Use simple mind maps and revise consistently.
What are the key topics I should focus on for an A grade?
Marketing, finance, operations management, motivation, and external influences appear frequently and are high-value topics.
How important is applying business terminology in answers?
Very important. Using terms like “economies of scale” or “cash flow forecast” correctly shows examiners that you understand the subject.
How can I improve my answers to evaluation questions?
Always present both sides of an argument and conclude with a justified conclusion that ties back to the original question.
How useful are past exam papers for revision?
Extremely useful. IGCSE business studies past papers show the exact style and depth of questions, helping you practise application and analysis.
What role does planning play in writing exam answers?
Planning ensures you stay on topic and structure your points logically. Even a quick outline can make your answers clearer.
Can group study help me get an A in Business Studies?
Yes, discussing concepts with peers helps clarify difficult ideas and gives you fresh examples to use in exams.
How important is time management during the exam?
Essential. Use the number of marks to guide the length of your answers and move on if you’re stuck.
Should I memorise model answers?
No. Instead, practise writing your own answers. Memorisation can lead to irrelevant or incomplete responses.
Where can I find extra help if I struggle with topics?
You can use online resources, official revision guides, or IGCSE business studies tuition for personal support.
Conclusion
Achieving an A* in IGCSE Business Studies requires mastering exam skills, practising with past papers, and building strong evaluation. Focusing on the key business studies IGCSE syllabus topics, avoiding common mistakes, and using reliable resources will give you the best chance of reaching top marks.
Consistent effort, structured revision, and smart exam technique make all the difference. If you need extra support, TutorsPlus offers experienced IGCSE Business Studies tutors who can help you strengthen your exam skills and study with confidence.
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